Yet again, Britain has produced a musician destined to blow up in the U.S. Wales born singer Jem comes correct with a refreshingly intuitive yet unapologetic album as an alternative to the usual radio play list. This songstress has clearly set herself above the rest in her genre by expressing an ambient feminine feel intertwined with ill beats and metal guitar riffs that command booty shaking. Jem's album "It all starts here" is a bold statement proving through lyrics that women do in fact, know what's up.

Her use of a filtered microphone in "Finally Woken" adds a flavor of realism to this optimistic track while showing her ingenuity as an artist and willingness to experiment. Not only is she keeping up with the times, she's defining them. "I always wanted to make music that makes people bob their heads." Her passion is infectious and contagious and even if pop isn't your thang, this album is worth it's weight. The first single was picked up by an LA radio station in 2002 and her highly anticipated full album drops in March 2004 and Jem's been anything but waiting for destiny to find her in between.

She's worked with music heavyweights such as Madonna (she wrote track 6 on "American Life") and collaborated with NY producers Ge-ology (Mos Def and Talib Kweli) to produce some of the fresh inspiration tagged all over the album. "This (album) is a snapshot of emotions. I just want people to feel something."

The track "Flying High" is performed with an acoustic guitar adding to the eclectic feel the album has as a whole and Jem's lyrics come out sounding honest and real. It's obvious Jem writes for herself. "I don't critique myself by what people might think."

With an entire career ahead of her, Jem promises to keep it real. "This is what I've always wanted, it's really rewarding and it's definitely time to be me."