GURU is the voice and new media front end of Karmaloop–our new spin on how you experience fashion, music, visual arts, and videos online.
Alongside our flagship shopping site Karmaloop.com, GURU is our company’s voice, presenting news and trends in style, music, and entertainment with an opinionated voice through the shared lens of the Verge culture constituency. On GURU, you’ll not only be clued in to the newest gear, but also experience new music, original remixes, infographics, GIFs, and all sorts of exclusive content that we create in-house. Building on the proven expertise of the prolific and lauded Karmaloop TV video production infrastructure, GURU is the expansion team, adding original photo, audio, and editorial content.
Our secret: the curators are the creators. Based in SoHo, NYC, our team of ten creative, hyper-active GURUs includes award-winning directors, photographers, writers, music producers, graphic/VFX wizards, and DJs. Every day, we strive to bring you the dopest things on the internet, and invite you to join in the madness, prompting you to share your opinions and your creative works to win all kinds of stuff from Karmaloop gear and giftcodes to concert tickets and beat machines.
In addition to sharing our lens on the world, we sift through the online melee of streetwear and filter it down to the illest gear, worked seamlessly in with our content.
If jaded cynicism is the mark of the modern-day hater, then GURU is a home for the players.