Chickens & Mayhem; The Story of Karmaloop
Karmaloop was founded in 1999 to battle the evil forces of McFashion. In a world populated by Abercrombie Zombies Karmaloop was created to provide a universally accessible alternative - a boutique to outfit cutting edge culture. Plus, it seemed like it would be fun to start a web site & get free clothes.
Against the odds, Karmaloop has weathered the storm & is a dot.com survivor! Karmaloop never received any venture investment and grew solely through the hard work of the Karmaloop staff & the support of the many we consider to be part of the Karmaloop extended family.
Every member of Karmaloop's staff is in their 20's. We don't just work for Karmaloop we live it (& all have closets full of clothes to prove it!).
Karmaloop has been through having one computer, storing clothes in my parents basement, carrying orders in shopping bags on the subway to drop at the post office before going to our paying jobs, working out of a tiny apartment, a crazy landlord at the piano factory, a crazy hosting company, low-money, no money, late pay checks, busted hotels, hundreds of trips on the
Fung Wa (chicken run!) , chasing a crack head out of the office, sharing an office with crazy people, drinking binges, a flood in the warehouse, and about a million people telling us "the Internet, ha ha ha, you will never make money on the Internet!"
But through it all we always new we would make it for one reason: you!
Despite everything we were up against & all the crazy shit we had to go through, we had incredible support from our partner brands & you, our customers. You never doubted us, you spread the word, were patient when we screwed up, & gave us love when we did things right!
For this we are eternally grateful! Now go look good!
Respect, Greg
Karmaloop CEO
