IAMSU x Karmaloop iKons 2013

Iamsu!, the 23-year-old producer and rapper with a mop afro and playful laugh, enjoys the challenge of bridging two worlds. Known both for his grounded storytelling and command of West Coast party music's slapping palette, he's a thoughtful introvert and high-energy leader all in one. Along with his crew HBK Gang, he's offering listeners a new brand of positive, pro-individuality rap that might be mistaken for preachy if it weren't so fun.

He was nominated for XXL’s 2013 Freshman List and profiled in The FADER’s 2013 Spring Style issue. Taking meetings with major labels, he continues to generate new material, in the interest of delivering the best possible product to fans new and old. “I don't focus on the things that I've already done, I always think about what’s next and how I can elevate myself,” he says. “I want to inspire people through that energy. I feel like I was put here to connect people.”

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