A3C is a special kind of festival. It’s almost like SXSW, but exclusively for hip hop. There’s always a creamy mix of big-name legends as well as thirsty up-and-comers, some of whom manage to grab your attention with wildly creative promo. It’s the kind of festival where Tech N9ne will jump into the crowd to give you daps, give Bun B an unexpected bear hug, then climb back up on stage, all without missing a single syllable. Every year we go, it gets crazier. The panels, the shows, the parties–everything.
This year, we had a chance to talk to some of our favorite artists from all around the country, including IAMSU, FORTEBOWIE, Kris Kasanova, SL Jones, Prodigy and Alchemist. In the words of Nacho Picasso, “It’s crazy to see all three coasts just get along and come down here on the same tip, the same vibe… we’re all here to do the same shit and everyone’s supportive of everybody, man… it’s beautiful.”