When Arcade Fire released the album artwork (above) for their new album Reflektor, twitter began buzzing. People started posting pictures of the LP in dusty little record stores. There were reports of secret, small shows being played.
Then, two days ago (9/9 at 9 am, to be specific), they released the video for the title song. Trippy, dark, theatrical, and strange but still undeniably dancable, the video captures the essence of the Arcade Fire aesthetic.