Ever since Beats by Dre got bought by Apple, it seems like we’ve seen a renewed energy from the company. Evidenced by a star-studded, glorious World Cup commercial, and now with some new headphones. If you were getting bored by the usual colorways from Beats, take a second look.
Dubbed the “Samurai” Japan Edition, these headphones keep the innovative tradition of Beats alive with subtle details in the design and exterior. The recent purchase by Apple goes to show the what can happen when you know how to brand and market your product properly, and is a lesson any young entrepreneur, artist or small business can take.