Brand Spotlight: NEFF x 2Chainz Collaboration


Yeah, we’ll save you the traditional 2Chainz yell and just get to the point. If you didn’t already know, burgeoning streetwear brand NEFF has been steady killing the brand collaborations lately. Earlier this year, they did a collection with Uncle Snoop Lion (or is it Snoopzilla now?) and more recently with Steve Aoki and Mr. 2Chainz himself.

The capsule collection is pretty refreshing. It features gold-tinged images of signature 2Chainz motifs, from praying hands to over-sized cuban linx jewelry. Every piece of this collection is distinguished enough to stand out from the average rapper x streetwear collab and that is saying a lot. We would have loved to see some items other than t-shirts, such as a crewneck sweatshirt or some accessories, but we can always find those at Karmaloop. Check out Mr. Chainz flossing his own sh*t below.

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