GURU Video Premiere: Gene – Gorgeous

Harlem’s own GENE is currently making serious waves in the NYC underground hip hop scene. He’s been making beats and spitting since 15, and dropped his debut mixtape The Interview in 2011. As he’s still unsigned, Gene is living proof that artists can still develop a loyal fan base organically, without that major label money.

His signature sound is smooth yet intense–his rhymes are brutally honest (“So I’m not embarrassed to tell you that I’m broke / While I’m cleaning tables for rich white folk”), and his subject matter moves fluidly from describing the struggle of a up-and-coming hip hop artist and depicting vivid stories of life in Harlem.

Gene’s new video for “Gorgeous,” directed by Abraham Vilchez-Moran features the rapper pouring out his soul in an abandoned warehouse. The beat is smooth, the rhymes are fierce, and has a CRAZY drop around 01:30. Not to mention, the fresh gear that Gene and his crew is rocking. We spot some HBA, Converse Chucks and Vans.

Check out some behind-the-scenes photos from the shoot:

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Rock the same Vans that the homie Gene is wearing in this vid. 

The Authentic Sneaker in True WhiteThe Authentic Sneaker in True White

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