#Normcore: What the hell is it?

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In a world where we are constantly trying to define ourselves through a multitude of wacky street fashion trends, artisanal beer brewing and handlebar moustaches, isn’t it time to drop the pretense and start dressing in a way that’s a little more, well normal?

While we can look to our fearless moms and dads for some inspiration, as well as noted fashion icons; Jerry Seinfeld, Bill Cosby and Wilson from Home Improvement, it’s time to put the #normcore back on the street. Check out some great #normcore inspired pieces that will help you snag the look.

1. All Day Invader Shawlneck Pullover 

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 Older men love a shawl collar, and that’s because it’s distinguished, we say go for it!

2. LRG Ruettiger Buttondown 

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Layer this patterned buttondown under the shawl sweater for a modern twist.

3. Volcom Frickin Modern Shorts

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Khaki shorts are about as #normcore as it gets, you can’t go wrong.

4. Timberland Classic 2-eye Boat Shoe

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Don’t be afraid of a nice leather loafer, you’ll thank us later.

Are you ready to be #normal?

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