Tech Boner: LISNR Changes The Music World With New Mobile App

LISNR j cole

When J Cole announced he was having a simultaneous, global listening party for his album Born Sinner, it left most people scratching their heads. Was Cole going to go the hologram route and “appear” at locations around the world at the same time? Though that would’ve been kinda cool, the plan was simpler.

Using a revolutionary new mobile app called LISNR, J Cole was able to direct his fans to designated locations around the world where his Rocnation team was waiting and ready to press play on his soon-to-be-called classic album. Pretty dope, eh?

LISNR provides artists a whole new way to interact with their fanbase. By using LISNR, fans can unlock exclusive pieces of artist content, just by listening to music the same way they always would. The way they do it is kinda crazy: LISNR embeds ultra-sonic frequencies in an artist’s music, and once your phone “hears” this frequency, it knows to unlock the associated piece of content. You receive a push notification and boom–you are now watching how Ferg and the ASAP MOB were acting on the set of his “Shabba” video.

We can definitely see LISNR being the wave of the future in an ever changing music industry. Once fans become familiar with using the technology, the possibilities are endless. It will probably take an artist of superhuman stature to use it before it becomes a mainstream concept, but, hey, we hear JAY Z is a big fan.

Here are our top 3 favorite projects from LISNR so far:

1. Meek Mill – Before his “Levels” video was available to the world, Meek debuted it exclusively on the LISNR app.

2. ASAP Ferg – Ferg’s “Shabba” video is an instant classic, and thanks to LISNR, you can watch all the behind the scenes footage to see him, Rocky and the MOB clowning on set.

3. Green Street – As Green Street gears up to release the “The Will To Win,” they are bringing fans a rare experience. Every song on the album will be LISNR enabled, allowing fans to unlock unreleased videos shot in Japan, behind the scenes studio footage, lyrics sheets and more. As the first group to ever to do this, we are definitely looking excited to see what they bring.

Download LISNR now to get exclusive content from all the artists above and more: http://bit.ly/123SveI 

Friends don’t let friends have cracked iPhones. Do the right thing. 

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