SHOPPING

Do you care what your friends are wearing?

Yes
Somewhat
Not at all

Do you like wearing things that are different from what everyone else has?

Yes
No
I do not care

How important is looking original to you?

Very important
Important
Somewhat important
Not important at all

Do you and your friends shop in similar places?

All the time
Most of the time
Some of the time
Never

Do you introduce your friends to new stores or do they introduce you?

They introduce me
I introduce them
About equal

How important are brand names/labels to you?

Very important
Important
Somewhat important
Not important at all

Would you pay more for something if it was unique?

Yes
No
It depends on how much more it cost

How many times a month do you go shopping (including online shopping)?

1-3
4-6
7-10
11-14
15+

Do you spend more on technology or clothing?

Technology
Clothing

Do you care more about clothing or accessories?

Clothing
Accessories

What is your favorite (non-online) store?

If someone gave you $200, what would you spend it on?

What about $500?

If your parents were going to foot your shopping bill, what store would you take them to?

ONLINE SHOPPING

Do you shop online?

All the time
Occasionally
Rarely
Never

How confident are you in what you purchase online?

Very
Somewhat
Not at all
I do not shop online

How confident are you in using your credit/Paypal card online?

Very
Somewhat
Not at all
I do not shop online

Of the online sites you shop on, what percentage of them do you visit repeatedly (3+ times a month)?

0-25%
25-50%
50-75%
75-100%
I do not shop online

Do you prefer shopping online or in person?

Online
In person
I do not care

What do you think is the biggest advantage of online shopping?

What do you think is the biggest advantage of shopping in a store?

Do you shop at online stores with which you or your friends are already familiar?

I shop exclusively at online stores with which I am familiar
I shop mostly at online stores with which I am familiar
I will shop at an online store that is new to me
I do not shop online

What type of product/s do you purchase the most online?

Clothing
Accessories
Books
Music
Home Goods
Technology
Food Products
Other
I do not shop online

Are stores you shop from regularly in person the same ones you shop from online?

Yes
No
Sometimes
I do not shop online

How many times a month do you browse products online?

1-3
4-6
7-10
11-14
15+
I do not shop online

Do you save items in your shopping cart and return to them another day to purchase?

Always
More often than not
Less often than not
Never
I do not shop online

How many times a month do you purchase products online?

0-3
4-6
7-10
11-14
15+
I do not shop online

What are your three favorite online stores?

1.

2.

3.

BRAND RANKING

Please rank the following brands on a scale of 1-5, 5 meaning that you really like the brand and 1 meaning you don’t like the brand at all.

55DSL	1 2 3 4 5 6	Not familiar with this brand
Abercrombie & Fitch	1 2 3 4 5 6	Not familiar with this brand
Adidas	1 2 3 4 5 6	Not familiar with this brand
American Apparel	1 2 3 4 5 6	Not familiar with this brand
Armani	1 2 3 4 5 6	Not familiar with this brand
Baby Phat	1 2 3 4 5 6	Not familiar with this brand
Banana Republic	1 2 3 4 5 6	Not familiar with this brand
Bebe	1 2 3 4 5 6	Not familiar with this brand
Ben Sherman	1 2 3 4 5 6	Not familiar with this brand
Billabong	1 2 3 4 5 6	Not familiar with this brand
Boxfresh	1 2 3 4 5 6	Not familiar with this brand
Burberry	1 2 3 4 5 6	Not familiar with this brand
Brooklyn Industries	1 2 3 4 5 6	Not familiar with this brand
Chanel	1 2 3 4 5 6	Not familiar with this brand
Diane Von Furstenberg	1 2 3 4 5 6	Not familiar with this brand
Diesel	1 2 3 4 5 6	Not familiar with this brand
French Connection	1 2 3 4 5 6	Not familiar with this brand
Freshjive	1 2 3 4 5 6	Not familiar with this brand
Gap	1 2 3 4 5 6	Not familiar with this brand
Goorin Brothers	1 2 3 4 5 6	Not familiar with this brand
Gucci	1 2 3 4 5 6	Not familiar with this brand
Guess	1 2 3 4 5 6	Not familiar with this brand
Hollister	1 2 3 4 5 6	Not familiar with this brand
J. Crew	1 2 3 4 5 6	Not familiar with this brand
Kenneth Cole	1 2 3 4 5 6	Not familiar with this brand
Le Tigre	1 2 3 4 5 6	Not familiar with this brand
Lacoste	1 2 3 4 5 6	Not familiar with this brand
Levi’s	1 2 3 4 5 6	Not familiar with this brand
LRG	1 2 3 4 5 6	Not familiar with this brand
Live Mechanics	1 2 3 4 5 6	Not familiar with this brand
Marc by Marc Jacobs	1 2 3 4 5 6	Not familiar with this brand
Michael Kors	1 2 3 4 5 6	Not familiar with this brand
Miss Sixty	1 2 3 4 5 6	Not familiar with this brand
Obey	1 2 3 4 5 6	Not familiar with this brand
Old Navy	1 2 3 4 5 6	Not familiar with this brand
Paul Frank	1 2 3 4 5 6	Not familiar with this brand
Penguin	1 2 3 4 5 6	Not familiar with this brand
Polo	1 2 3 4 5 6	Not familiar with this brand
Puma	1 2 3 4 5 6	Not familiar with this brand
Quicksilver	1 2 3 4 5 6	Not familiar with this brand
Ralph Lauren	1 2 3 4 5 6	Not familiar with this brand
Reebok	1 2 3 4 5 6	Not familiar with this brand
Roca Wear	1 2 3 4 5 6	Not familiar with this brand
Sean John	1 2 3 4 5 6	Not familiar with this brand
Spiewak	1 2 3 4 5 6	Not familiar with this brand
Staple	1 2 3 4 5 6	Not familiar with this brand
Syndrome	1 2 3 4 5 6	Not familiar with this brand
Tommy Hilfiger	1 2 3 4 5 6	Not familiar with this brand
Triple Five Soul	1 2 3 4 5 6	Not familiar with this brand

DEPARTMENT STORE RANKING

Please rank the following department stores on a scale of 1-5, 5 meaning that it is a favorite of yours and 1 meaning you do not like the store at all.

Bloomingdale’s:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Bon-Ton:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Dillard’s:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Macy’s:
1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Marshalls :

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Neiman Marcus:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Nordstrom:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Saks Fifth Avenue:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

Target:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

TJ Maxx:

1 2 3 4 5
I am not familiar with this store
I like this store, but it's too expensive

PRICING

How much do you normally spend on jeans?

$0-50
$50-100
$100-150
$150-200
$200+

How much do you normally spend on sneakers?

$0-50
$50-100
$100-150
$150-200
$200+

How much do you normally spend on a handbag/bookbag?

$0-50
$50-100
$100-300
$300-500
$500-1,000

How much do you normally spend on outerwear?

$0-50
$50-100
$100-300
$300-500
$500-1,000

GIFTING

What is your favorite kind of gift to receive?

Gift Certificate
Clothing
Accessories
Home Goods
Technology
Automobile Accessories
Books

What is the gift you would prefer not to receive?

Gift Certificate
Clothing
Accessories
Home Goods
Technology
Automobile Accessories
Books

If you could receive a gift certificate to any store, what store would it be?

What brand of clothing would you want to receive as a gift?

What kind of technology would you want to receive as a gift?

What is the one item you really want this holiday season?

TECHNOLOGY

How many different electronic items do you own?

0
1-3
4-6
7-10
11+

Do you own a digital camera?

Yes
No

If so, what kind?

Do you own a computer?

Yes
No

If so, what kind?

Mac
Dell
Compaq
Gateway
Sony
HP
Other

Do you own a desktop or a laptop?

Desktop
Laptop
Both
I do not own a computer

Do you own an MP3 player?

Yes
No

If so, what kind?

About how many songs do you have on your MP3 Player or on your computer?

0-50
50-100
100-250
250-500
500-1,000
1,000-5,000
5,000+

Do you own a video game console?

Yes

No

If so, what kind?

What is your favorite video game?

How many hours a week do you spend using all of your electronic products combined?

0
1-25
25-50
50-75
75-100
100+

What is your favorite electronic product that you own?

What is the one electronic product that you want most?