Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends. Appearing as natural on the shelves of boutiques as on those of a local skate shop, RVCA is brought together by a group of like-minded individuals from various subcultures—a collaboration of sorts, a lifestyle within itself.
- The Big RVCA Tee in Blue Thunder
Connecting subcultures and buildling community.
RVCA is the brainchild of PM Tenore, company founder and creative director. Tenore's intention from the very beginning has been to create a platform for RVCA, which combines art, music, fashion, and a modern lifestyle in an original way. At the forefront of this vision has been RVCA's Artist Network Program (ANP)—a venture established to showcase the talents of accomplished as well as unknown artists who inspire our generation and push the boundaries of creative excellence. Established to promote the genuine integrity of RVCA's subcultures while simultaneously giving back to the community, RVCA is, in essence, redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, anarchy; past, present. For RVCA, it is about today, tomorrow, and life as the big picture. It is about inspiring our generation, providing something of substance and culture, and, above all, doing it with integrity and as a united, close-knit community.
RVCA at Karmaloop.com
Karmaloop.com is the premier online destination for urban fashion and streetwear. With hundreds of brands between Karmaloop.com and its sister web sites, you can be sure to find the latest looks and hottest deals on major labels, independent designers, and up-and-coming talent. Karmaloop offers a variety of RVCA clothing and accessories for men and women: everything from graphic tees and pullover hoodies to jeans, sweaters, and hats. Whatever your RVCA needs, Karmaloop is your one-stop shop.